http://www.notesfromandy.com/2009/03/29/show-me-the-price-duh/ Andy Lee's weblog Sun, 01 Aug 2010 18:37:25 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.notesfromandy.com/2009/03/29/show-me-the-price-duh/comment-page-1/#comment-261 Andy Mon, 30 Mar 2009 00:34:28 +0000 http://www.notesfromandy.com/?p=90#comment-261 <p>Thanks, Gary, for clarifying that it wasn't a calculated omission. I just discovered that a friend's product page makes the same omission. I'll ask him about that, as I should probably have done with you before singling you out as a "Bad" example. I should also have mentioned that the ecto page <em>does</em> do a good job of clearly saying what the product is and that it's a Mac app.</p> Thanks, Gary, for clarifying that it wasn't a calculated omission. I just discovered that a friend's product page makes the same omission. I'll ask him about that, as I should probably have done with you before singling you out as a "Bad" example. I should also have mentioned that the ecto page does do a good job of clearly saying what the product is and that it's a Mac app.

]]> http://www.notesfromandy.com/2009/03/29/show-me-the-price-duh/comment-page-1/#comment-260 Gary W. Longsine Sun, 29 Mar 2009 22:52:42 +0000 http://www.notesfromandy.com/?p=90#comment-260 <p>Thanks for the feedback. I don't think that this phenomenon is based on any marketing research about increased sales resulting. It's really more an artifact of the "try before you buy" orientation of the shareware market. It's very important for all potential customers to easily find the download button. Showing the price with the download button is a good idea, and certainly won't alienate any potential customers.</p> Thanks for the feedback. I don't think that this phenomenon is based on any marketing research about increased sales resulting. It's really more an artifact of the "try before you buy" orientation of the shareware market. It's very important for all potential customers to easily find the download button. Showing the price with the download button is a good idea, and certainly won't alienate any potential customers.

]]>