Coming home today I saw a bus go through Times Square with a big billboard on the side that said "We're forgetting AIDS." Say it out loud and see if you don't agree that's a terrible slogan. It was made even worse by the fact that the "for" and the "getting" were in different colors.
It reminded me of a night a few months ago when I noticed a poster on the side of a building with a photo of Whoopi Goldberg's face, and below it the words:
| I'm a New Yorker who cares |
The way it was laid out, it looked a lot like "I'm a New Yorker. Who cares?"
Is there something about working at a charitable organization that causes people to be oblivious to these kinds of things? It could be that I notice them more than most people, but Google tells me I'm not the only one.